There isn't a playbook that defines exactly what a "pure" EOS software experience should — or shouldn't — include. So we didn't try to create one on our own.
In partnership with Mark O'Donnell, and based on feedback from YOU — the EOS Implementers who use Ninety with their clients every day — we identified the features partners most often told us went beyond the core EOS experience.
Those became our starting point.
When EOS Pure is ON, the following features are turned OFF and identified as "EOS Plus" features:
Turning it on doesn't remove anything. It hides features your client isn't using, and you can turn any of them back on at any time.
Turn EOS Pure ON to disable all four EOS Plus features at once — or choose the individual features that make sense for the way you work with a particular client.
90-SECOND WATCH 🎥 EOS Pure Toggle Overview

Clients who see only the tools you taught spend less of your session asking about the ones you didn't.
Nothing changes automatically.
You decide, with your clients, if they should turn on the EOS Pure toggle in their Ninety account.
Simply visit Company Settings for that company to adjust their EOS Pure vs Plus feature access.
2 MIN WATCH 🎥 Existing Client Change
Want every new client you refer to Ninety to start with EOS Pure, every time?
Clone the EOS template → Turn EOS Pure ON → Attach the template to your referral link
That's it. New clients who sign up through that referral link will begin with your preferred EOS Pure configuration.
2 MIN WATCH 🎥 Connect EOS Pure to your Referral Link
The work isn't done, and the feedback loop is always open.
Connect with your Partner Relationship Manager to review the changes live and to provide feedback.
EOS PURE®